Actuaries helping the world's leading loyalty programs...

Prove loyalty ROI De-risk points liability Drive program growth Measure incremental value Forecast program changes
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All Loyalty Programs Have Two Actuarial Problems

Solving these problems is the difference between a loyalty program that drains resources and one that drives measurable enterprise value.

Actuarial Problem #1 Proving Loyalty Program ROI Program managers are constantly trying to convince stakeholders that loyalty is a value driver rather than a cost center. Without a credible way to prove ROI, it’s difficult to get the investment in the program needed for the program to truly succeed. LEARN HOW KYROS SOLVED IT
Actuarial Problem #2 De-Risking Points Liability CFOs want accurate, stable, and predictable financial results. Without the appropriate actuarial infrastructure, loyalty programs can inadvertently create significant financial volatility, introducing unnecessary risk and wreaking havoc on the CFO’s plans. LEARN HOW KYROS SOLVED IT

Why Leading Loyalty Programs Call KYROS

When liability is unpredictable and ROI is hard to prove, leading brands call KYROS for the actuarial expertise, strategic insight, and hands‑on partnership they can’t find anywhere else.

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Specialized Expertise

We’re the only actuarial firm in the world focused exclusively on loyalty programs. Our deep industry knowledge and proven models help you solve complex problems your internal teams can’t, with accuracy your finance and marketing leaders can trust.

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Audit & Compliance Confidence

From ASC 606 to IFRS 15, we ensure your liability is booked correctly and defendable. We work directly with your auditors to make the process smooth, fast, and stress‑free, saving your team time and protecting your credibility.

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Data-Driven Storytelling

We believe that loyalty programs are massive value generators, but they are measured by the wrong metrics and don’t have the tools to credibly prove ROI. We solve that for our clients so they can tell rich data-driven stories about the value their programs create. 

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Thought Leadership

Loyalty is a complex business model. We are the industry’s foremost thought leaders when it comes to using actuarial science to solve the most complex problems with loyalty ROI, liability, and incremental value. 

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A True Partnership

Our clients say we feel like an extension of their team. We work side‑by‑side with your finance and marketing leaders, proactively surfacing opportunities and solving problems before they become roadblocks.

Trusted by the World’s Leading Loyalty Programs

Hear directly from finance and marketing leaders who rely on KYROS to solve their most complex loyalty challenges.

KYROS built sophisticated predictive models to help us test scenarios for significant changes to our global, multi-brand loyalty program. Their niche expertise in loyalty finance is extensive and highly recommended for any loyalty program CFO.

Andrew Boshoff, CFO, Global Hotel Alliance

Learning how different enhancements could affect Customer Lifetime Value and program profitability intrigued us. We now look at decisions through a CLV lens to benefit our program and its members.

Juan Pastrana, CEO, Club Premier, Aeromexico's Frequent Flyer Program

KYROS expertise in breakage analytics and liability management has been incredibly helpful for us

Fahad Munif, Samsung Rewards

In my business, I've maintained a specialty in the area of loyalty program finance and program performance reviews. No one knows liability management better than the team at KYROS.

Bill Hanifin, CEO and Managing Editor at The Wise Marketer, CEO at Hanifin Loyalty

Robust liability management forecasting often means the difference between millions made and millions lost. KYROS are leaders in the loyalty finance field.

Mark Ross-Smith, CEO, Loyalty Data Co & Editor at Travel Data Daily

The Loyalty Academy continually seeks to add courseware focused on advanced topics in customer engagement and loyalty. We are proud to have partnered with Len Llaguno at Kyros Insights to create these courses.

Mike Capizzi, Dean of Education, Loyalty Academy, a Wise Marketer product

KYROS has been instrumental in supporting our clients with highly specialized liability management expertise

Evert deBoer, Managing Partner, On Point Loyalty

As actuaries, KYROS are uniquely placed to enable clever liability management that can make a huge difference to the financial impact of a program

Phil Gunter, Founder, New World Loyalty

KYROS Insights proven knowledge and expertise in liability planning, evaluation and modeling is an essential service solution that any loyalty program entity should consider employing and over time will realize a more accurate picture to inform P&L.

David Slavic, Co-Founder, Ascendant Loyalty Marketing

Ready to See What’s Possible for Your Loyalty Program?